Inspired by...
At Lazy Jacks, Devon is at the heart of everything we do. From the rugged coastline to the calm countryside, this beautiful part of Britain shapes our designs and defines our lifestyle. Our clothing captures the relaxed yet refined spirit of Devon, offering effortless style with a focus on comfort and quality.
We design for those who value clothing that looks good, feels great and fits into everyday life. Whether it is a walk along the seafront, a weekend in the countryside or a day spent at home, our pieces are made to suit every season and setting.
Our Story
We began with a clear vision, to create premium clothing that brings together comfort, durability and timeless British style. What started as a single idea has evolved into a recognised fashion brand known for its signature coastal look and reliable quality.
Our founders, Gayle and John, built Lazy Jacks on strong values that still guide every collection today. Their dedication to craftsmanship and attention to detail ensures every item reflects the care and passion behind our brand.
Designed here in Devon, each piece combines practical style with a touch of seaside charm. It is clothing made to last, made to live in and made to love.
Comfort, Style and Quality
Every Lazy Jacks design begins with three defining principles: comfort, style and quality. These are not just words, they are the foundation of our brand and the reason our customers return season after season.
Comfort
Most of our products are made from 100 per cent cotton, chosen for its natural softness and breathability.
Style
Our signature look draws from the Devon coastline with its relaxed colours, nautical influences and timeless cuts. Each piece is designed to feel effortlessly stylish and simple to wear.
Quality
Every detail matters. From stitching to fabric choice, we focus on lasting quality that stands the test of time. Our clothing is made to be worn and enjoyed for years, not just one season.
Fashion for Every Season
The beauty of Devon lies in its ever-changing seasons, and our collections are designed to match that natural rhythm.
Spring and Summer
As the days grow lighter, we focus on breathable fabrics and fresh coastal shades. Lightweight sweatshirts, polos, dresses and tees are perfect for sunny days outdoors or evenings by the water.
Autumn and Winter
When the air turns crisp, we turn to rich tones and thicker cotton layers. Cosy sweaters, warm snugs and soft outerwear bring comfort to the colder months without compromising on style.
Our seasonal approach means your wardrobe stays versatile, with every piece designed to layer easily and last beyond the season.
Why People Choose Us
We believe that great clothing should feel as good as it looks. That is why so many people choose Lazy Jacks time and again.
* Most of our products are made with 100 per cent cotton for softness and durability
* Our styles are timeless, inspired by the Devon coast and lifestyle
* Our fits are consistent, reliable and built for everyday comfort
* Our collections suit every season and every generation
Lazy Jacks is more than fashion, it is a lifestyle rooted in the British coast and shaped by the people who live it.
The Spirit of Devon in Every Stitch
We design our clothing to reflect what we love most about Devon; the fresh sea air, the relaxed pace and the connection to nature. Every collection brings a piece of that spirit to you, wherever you are.
Our goal has always been to create clothing that feels familiar and dependable yet full of life and personality. From bright seasonal colours to classic stripes, every detail is thoughtfully considered to capture the easy-going charm of the Devon lifestyle.
Conclusion: Designed in Devon, Made for You
Lazy Jacks represents British fashion at its best... authentic, comfortable and effortlessly stylish. Rooted in Devon’s coastal charm, our collections are a celebration of quality craftsmanship and timeless design.
Every item we create reflects who we are and what we stand for. When you wear Lazy Jacks, you are wearing more than clothing. You are wearing a piece of Devon, built on comfort, style and a love of the British lifestyle.